With an ever-increasing number of vehicles on the roads, it’s only natural for us to anticipate vehicle damages, and that would imply an increasing demand for towing services. Therefore, towing companies need to use technological equipment and services to improve their availability and customer satisfaction. Towing companies experience competition as a result of the demand. Challenges exist, and technology could act as a solution to some of these challenges. For towing companies such as Ford and General Motors that offer similar services using technology to differentiate their products could just be a step towards a competitive edge. These technological advancements include:
a. Mobile apps for Ease of accessing roadside assistance
Most of the towing companies offering roadside assistance have developed apps for accessing their services effortlessly. We can install these apps from the Google store. As customers, we can request help within seconds. Furthermore, you can check the updates of your request, trace your truck and cancel the request if need be.
b. In-Vehicle Trailering app
To enhance safe trailering, most companies have integrated an inbuilt app on the home screen of the infotainment system. The app has features such as a pre-departure checklist, trailer lighting diagnostics, and trailer tire/pressure monitoring among others. The app helps drivers and operators ensure that the trailers are fit for a tow. It determines the pressure of the tires and their temperatures and warns of any possible blowout. The tow/haul mode reminder feature emphasizes haul mode to enhance acceleration when towing heavy loads.
c. Online Marketing of towing services
In our digital era, most people access information online on the type of services they need. As the number of vehicles increase, the number of new customers for towing services also increases. Such people venture online to look for related towing services. Therefore, companies have published their services online and their toll numbers for more information. Furthermore, ads are some of the techniques used to attract engagement and sales.
d. Camera systems
Trailer drivers can trail with reliance when they can monitor multiple views around the trailer and the vehicle. Some companies such as GMC and Chevrolet and others have a Pro Grade Trailering System that provides up to 15 outlooks of the trailer and the trail vehicle. Such views enhance confidence when you’re hooking the trailer, traveling on a bend, and backing up your trailer. Furthermore, cameras provide information on the condition of the load being towed after and before that would solve issues regarding improper handling of cargo.
e. Modes of Payment
Most towing companies are going cashless. This method promotes secure, convenient, and effortless transfer of money. These companies have made it possible for customers to include towing services in their car policies. They have developed subscription models with a membership site that would promote convenience payment, enhance recurring income, and target marketing.
f. Computerized Management systems
This towing business receives a lot of requests from consumers every day. This requires them to determine and record the type of services required, which technician is required to attend to the request and the costs involved, and other issues. To carefully manage the dispatch of services, their management systems employ modern computer applications that allow them to carefully present activities and regulate each one effectively. ou can know more about why we do not recommend towing our own car here.
